Some Advertising campaigns are really great. I actually really enjoy watching the Clio awards. I also don't mind being told about the effectiveness of the product. Like, Bob Dole telling me and the world he suffers from E. D. However, some ads leave a lot to be desired. The other morning I was in a Maverick store. I had been up a few extra hours the night before with my daughter and needed a large coffee. As I was filling my coffee up, the Maverick slogan , "adventure begins here" blared shamelessly across the in store stereo system. I will really be annoyed when, they sell advertising to in store radio. (Brian there is your million dollar idea for the day.)
The real question is do I really want my adventure to being in Maverick? I glanced around at the English muffins with egg that had probably been baked yesterday. The Mayo for the hot dogs that I am sure sits out at a temperature that bacterium would love. All I could think, do I really want a salmonella adventure.
But it did not stop there, you have to walk by the prophylactics to check out. All I could think is do employees tamper with products just for the adventure of it? Now that could be an adventure. Hey, remember that late night we stopped by the Maverick just before we went home to start our adventure. Well the product they sold us did not work. But, the good news is the EP test they sold worked just fine!
Like Disneyland, they carry the adventure theme a little far. Not only do the employees wear shirts patterned after Steve Erwin, but their name tags actual say Adventure Guide. Well I just had to participate. When my adventure guy Gary asked me how I was doing and if I found everything ok? I had to respond, "Gary, how could I be anything but great today, my adventure begins here." He gave me a very funny look, and asked if I found everything ok. I said "I think so, but you're the adventure guide, do I need a GPS system for the real Maverick Adventure?" Again a funny look. Shot gun shells for the Maverick Monster? I paid for my coffee, then as I was walking away, Gary said in a soft voice, "stay away from the hot dog bar, the Montezuma's revenge Adventure begins there." Just as I suspected.
Ok what product are these?
Plop pop _____ _____ oh what a relief it is?
Where the Beef?
The only way to fly fly?
Fly the Friendly skies of _______
I would like to buy the world a _________
Tell them Madge sent you.
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3 comments:
1)(fizz,fizz) Alka seltzer
2) Burger King
6) Coke
ok- i'm dating myself, but here goes...
1. fizz, fiss, Alka Seltzer
2. Wendy's
3. Western Airlines
4. United
5. Coke
6. Palmolive
Jimmy Dude,
Just stopped in at a Mavericks yesterday. The little sign on top of the pump told me that Mavericks is starting their own reality TV show right here in Utah.
No doubt it will suck. Nonetheless, they are extending their goofy adventure theme across the airwaves and into your home.
By the way, when it comes to these places, I don't want adventure. I only want cheep gas and a cold coke.
-BN
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